Tourists spent $127 million in Carroll in 2012
The following article was printed in the Times-Georgian's October 6, 2013 edition
The economic impact of tourism on Carroll County
By Jonathan Dorsey
Not so long ago, there was a place that was so attractive that people came from out of town and gave every household in the county a $200 credit on their local taxes, hired more than a thousand local people and spent more than a hundred million dollars at local businesses. The year was 2012 and the place was Carroll County.
Every year, the state releases its Economic Impact of Tourism report, detailing the county by county effects of tourism on our economy. This year’s report was just released and had excellent news in it for Carroll County. Last year, visitors to our community spent $127 million here – that’s five and a quarter million dollars more than they spent in 2011. The report studies revenues from lodging, transportation, dining, attractions and a bunch of other sectors to get its results.
Another important number in the report is 1170. That is the number of jobs tourism supported in Carroll County last year. In an employment climate that has risen and fallen a lot lately, that number has grown steadily for the past several years.
All that spending by visitors generated $8.26 million in state and local taxes. That’s more than $8 million dollars in our state and local governments’ coffers that didn’t have to come from local property owners. So tourism provided about $200 per local household of tax relief.
Tourists spend money locally. Those dollars pay wages. Those wages buy goods and services from local providers who hire local people to help them meet demand. The tax money that spending generates paves roads, builds bridges and provides police and fire protection, recreation, education and many other public services. This economic rollover effect means that, in reality, tourism’s impact is many times bigger than that already impressive $127 million. It also means that each of us benefits from tourism spending in our county, whether we work in the hospitality industry or not.
The fact that we all benefit from the tax relief, job creation and revenue tourism brings is entirely appropriate since these numbers are the result of the hard work and cooperation of individuals, government agencies, attractions, businesses, associations and committees across this county. The Carrollton Area CVB is certainly proud to lead our community’s tourism efforts, but our community’s continuing tourism success is the result of the work of everyone in Carroll County. Way to go, team!
(Dorsey is Executive Director of the Carrollton Area Convention and Visitors Bureau, the official destination marketing organization for Carrollton/Carroll County.)
CVB launches free online comprehensive events calendar
The Carrollton Area Convention and Visitors Bureau proudly presents The Carroll Calendar. This is a community sourced calendar and we encourage all local businesses, merchants, charities and Individuals to post your events here. Check back here often as we continue to grow to be your #1 source for community events; from Trivia to Live Music, to fundraisers, to Yard Sales, to Karaoke… Welcome.
What's happening in Carroll? Check it out here
For the latest news, features and info about the tourism and hospitality industry in Carroll County, click on this link, like us on Facebook and keep coming back!
CVB launches new lodging search and booking tool
Look up. Just under the banner at the top of this page, check out the latest feature on www.visitcarrollton.com. The Carrollton Area Convention and Visitors Bureau is partnering with BookDirect/JackRabbit Systems to add a hotel searching and booking tool to our site. This new "widget" brings our visitors and the area lodging they need together in an exciting new way. Using the widget empowers our visitors to search our local lodging properties for availability, price, location and more, plus they can book rooms directly with the lodging property through the widget. As the official destination marketing organization of the Greater Carrollton Area/Carroll County, we at the CACVB are proud to offer this new service to our visitors and our lodging properties. Try it out today!
Visitors Bureau launches new tourism mobile application UPDATE: Android version now available
The Carrollton Area Convention and Visitors Bureau announced this week that a free mobile device application it has produced featuring Carrollton/Carroll County tourism information is now available for download at the Apple App Store and Android App Store.
The application, or “app” for short, is built around a map with lodging, dining, shopping, events, attractions and other visitor information available at the touch of the screen of an Apple mobile device like iPhone or iPad or Android Smart Phones. The app can be filtered to show just one category of locations, all of them or a combination, with each location expandable to the visitor by simply touching the locator button on the map.
“We’re excited to have this new way to put our community’s attractions and amenities literally in the hands of our visitors,” said CVB Executive Director Jonathan Dorsey. “There’s always a need for printed brochures and visitor guides, but now we also have this fantastic marketing tool to help us promote our area as a destination to the growing segment of travelers using mobile devices.”
Dorsey said the app contains links to many websites including the CVB’s at www.visitcarrollton.com, making the app a fully-integrated component of the CVB’s online marketing strategy. This QR code will take you to the Apple App Store so you can download this FREE app today!
This QR code will take you to the Android App Store so you can download this FREE app today!